The Philosophy

Hero Philosophy

Beauty is like elegance:
It cannot be explained, it cannot be taught, it cannot be imitated. You have to feel it.

This is the root of everything I do.

In my salon you will not find standardized protocols, pre-packaged formulas or impersonal treatments. Instead, you will find attention, listening and care. Every gesture, every choice of product, every treatment is born from a single principle: revealing your authentic beauty, the one that does not need to be justified or told, because it simply manifests itself.

The Time

Time is part of beauty. This is why I receive one guest at a time. To give each person the space and calm necessary for the result to be not only aesthetic, but also interior. I do not chase haste: I cultivate harmony.

The Purity

Purity is part of beauty. This is why I select products that respect hair, skin and the environment. I prefer glass to plastic, biodynamics to aggressive chemistry. Every choice is made with rigor, not to follow a trend, but to be consistent with a principle of deep respect.

Family History Preview

My family history

Roots

It all started in 1974, I have a great legacy left to us by Sasà: the courtesy, the good manners, and the task of transmitting the sacred fire of passion and the artisan knowledge to the guests who will come, making them all feel at home with us.